FEATURED CLIENT: COCOBEET
BRAND, WEB, Interior & Packaging
COCOBEET represents a truly holistic identity development process for Boston's original cold-pressed juice house. HDS was responsible for everything from the logo and essential branding elements to product packaging and labels, environment, in-store digital menus, custom artwork and signage as well as an array of print collateral. HDS also created COCOBEET's website and social media presence (facebook, twitter and instagram).
In line with our artisanal approach, HDS worked closely with the owners, team members, vendors and manufacturers, on every detail in order to create a strong and fully integrated result. Together with the interior design team, we worked to get the perfect colors in paint, ceiling and backsplash tiles throughout the space. We created the shop's exterior elements including the main signage, cut vinyl for the windows in addition to the classic blade sign. HDS conceived of and designed the employee aprons; sourcing just the right materials from a Martha's Vineyard based supplier and screen printer.
The responsive, WordPress-based informational and e-commerce website, cocobeet.com, was created by integrating all of the various design elements in order to create a digital space that would reflect the feeling of their physical space.
As a company with a distinct vision, COCOBEET received rave reviews and launched high profile partnerships in their first months of doing business. They now have an Indonesian branch with locations in Jakarta and a location in Wellesley, Massachusetts near the historic Wellesley College.
FEATURED CLIENT: carly simon
BRAND, Web marketing & consulting
For music and style icon Carly Simon, Hayes Design Studios was the perfect collaborator for establishing her legacy brand. After years with record labels such as Elektra, Warner Bros. and Arista, Ms. Simon continues to create and independently release new material including albums, theatrical productions, children's books, a memoir and much more. Her audience is as extensive and hungry as ever.
HDS creative director Jesse Hayes, along with developer Erica Borkowski, illustrator Steve Parke and photographer Samantha DeCoteau worked closely with Ms. Simon and her management and social media teams to develop extensive and definitive branding, an e-commerce focused web presence, a marketing and social media strategy as well as labels and album/DVD packaging. Using everything from Ms. Simon's own sketches and handwriting to beautiful archival images and even flower petals off her bedside table, HDS has developed something that captures Carly Simon's essence and gives her audience a peak into her personal world.
In 2015, together HDS, Ms. Simon and her team conceived, developed and launched the Carly Simon Vintage brand; a boutique line of one of a kind art, clothing and textiles in addition to reissued and referbished classics from her legendary career.
FEATURED CLIENT: PRINCE
art direction, design & photography
For rock legend Prince, Hayes Design Studios' Steve Parke was the perfect go-to for the bulk of his design and photography needs for over 13 years. Parke's creative relationship with Prince began with a piece of artwork that became the cover art for his album "Graffiti Bridge" and was quickly followed with designing and painting the elaborate set for Prince's seminal "Lovesexy" tour in 1988.
Typically groundbreaking, Prince became an independent artist in the early 1990's. Steve Parke and HDS motion graphic specialist Michael Van Huffel became the core design team for Prince's Paisley Park Studios and NPG Records, working with MTV, VH1, Warner Bros., EMI and Arista Records among others. Their work encompassed countless album covers for Prince and associated artists (both released and unreleased), product packaging, music videos and promo spots, magazines and books, designs for Prince's Glam Slam Clubs and NPG Stores in Minneapolis, Miami and London and some of the most intimate and iconic photography of Prince's post-80's career.
The artistry, style, whimsy and innovation in Parke and Van Huffel's work for Prince speaks for itself and represents the personal, artisanal approach we value at Hayes Design Studios.
WEB DESIGN & development
We believe that beauty and functionality can and should coexist. HDS created sites focus on mobile-first responsive design, so that the user experience works seamlessly across platforms and browsers. We believe that online functionality should be intuitive, reflecting the unique needs of each client while improving the user experience with a keen understanding of web standards, accessibility as well as great typography and sophisticated design.
How many times have you picked up a book just because the cover looked interesting? Well...we're BIG book-people at HDS. Our spaces are filled with books of poetry, biographies, sci-fi, art books, graphic novels, philosophy, classic children's books and more. Collaborating with skilled manufacturers or traditional book binders is part of the key to getting a beautiful product. We love working with different authors and publishers to create both physical and digital book covers that reflect their vision and lend an air of romance, intrigue or humor to the reading experience.
Print is alive and well, but in this age of digital media, making strategic decisions with print production and marketing, as well as being discerning in their execution, is crucial. We understand the value of the tactile experience yielded through the use of different stock and printing methods and often take an artisanal approach. We effectively research and prototype and have established relationships with top-notch printers throughout the United States and Europe. Whether creating annual reports, news media layout, high end marketing materials or fully-fledged campaigns, we help our clients achieve premium results.
Packaging Design & Album Art
You should love the skin your in and you should feel just as confident about the way your products are packaged. We understand the value of the tactile experience yielded through the use of different stock and printing methods and often take an artisanal approach. We effectively research and prototype and have established relationships with top-notch printers throughout the United States and Europe. We also know the importance of brand consistency and believe that the look and feel of your product's packaging should be reflected in your digital and print marketing.
Album art is where it all began for HDS. Album covers are truly our first love. Inspired by the work of Reid Miles (Blue Note Records) among others, our album packages are as much an example of brand identity as anything else we do. Every piece is strong and cohesive, from the front and back covers to booklets in physical or digital form, to fold-out posters and disc labels. As with book covers, an album's art-work is the foundation for all of a project's promotional campaign and can make the pivotal difference as to whether someone looks and discards, or listens and purchases, whether online, or in the store. Our team's wide-ranging music industry experience means that our music clients regularly extend packaging projects in to full-scale comprehensive identity branding campaigns, including: websites, one-sheets, ads and creating consistent branding across the various digital online platforms.
We have one simple rule when designing a line or promotional piece for a business or not-for-profit–create something people will want to wear! We work with the clients, manufacturers, printers, and suppliers to create pieces that look and feel great. Our experience and established relationships in the clothing manufacturing industry help make the process smooth and the results top-notch.