Brand, Web, Interior & Packaging

COCOBEET represents a truly holistic identity development process for Boston's original cold-pressed juice house. HDS was responsible for everything from the logo and essential branding elements to product packaging and labels, environment, in-store digital menus, custom artwork and signage as well as an array of print collateral. HDS also created COCOBEET's website and social media presence (facebook, twitter and instagram).

In line with our artisanal approach, HDS worked closely with the owners, team members, vendors and manufacturers, on every detail in order to create a strong and fully integrated result. Together with the interior design team, we worked to get the perfect colors in paint, ceiling and backsplash tiles throughout the space. We created the shop's exterior elements including the main signage, cut vinyl for the windows in addition to the classic blade sign.  HDS conceived of and designed the employee aprons; sourcing just the right materials from a Martha's Vineyard based supplier and screen printer.

The responsive, WordPress-based informational and e-commerce website, cocobeet.com, was created by integrating all of the various design elements in order to create a digital space that would reflect the feeling of their physical space.

As a company with a distinct vision, COCOBEET received rave reviews and launched high profile partnerships in their first months of doing business. They now have an Indonesian branch with locations in Jakarta and a location in Wellesley, Massachusetts near the historic Wellesley College.