FEATURED CLIENT: carly simon  |  BRAND, Web marketing & consulting

For music and style icon Carly Simon, Hayes Design Studios was the perfect collaborator for establishing her legacy brand. After years with record labels such as Elektra, Warner Bros. and Arista, Ms. Simon continues to create and independently release new material including albums, theatrical productions, children's books, a memoir and much more. Her audience is as extensive and hungry as ever.

HDS creative director Jesse Hayes, along with developer Erica Borkowski, illustrator Steve Parke and photographer Samantha DeCoteau worked closely with Ms. Simon and her management and social media teams to develop extensive and definitive branding, an e-commerce focused web presence, a marketing and social media strategy as well as labels and album/DVD packaging. Using everything from Ms. Simon's own sketches and handwriting to beautiful archival images and even flower petals off her bedside table, HDS has developed something that captures Carly Simon's essence and gives her audience a peak into her personal world.

In 2015, together HDS, Ms. Simon and her team conceived, developed and launched the Carly Simon Vintage brand; a boutique line of one of a kind art, clothing and textiles in addition to reissued and referbished classics from her legendary career.